How to create retail signage that works for your store in Boca Raton, FL
When you invest in retail signage for your store in Boca Raton or anywhere in South Florida, you want to make sure that it’s effective. Retail Signage is one of the first things that (potential) customers see when they reach your store. If you want your business to effectively draw customers in and direct them through your store in a manner that’s efficient and lucrative, continue to read to find out how.
Objectives of retail signage
Before we jump into the tips for effective retail signage, let’s quickly review what you are trying to achieve with signs for your retail store.
You want to make sure to create an interest in the product that you are trying to sell and trigger potential customers curiosity about your product. You must capture their attention and as quickly as possible.
Once you have created an interested you want your customers to take action. Most likely this action will be the purchase of your product, which you will encourage with a clear call to action.
Retail signage tips that work!
Create a good message
First and foremost you want to create a good message that conveys important information about your product. You want to create the desire to buy it, which you can achieve by highlighting the pros. When creating a good message it’s important to be short and to the point, because todays attention span has shortened considerably.
When you create a good message you want to make sure that you can deliver the message. You will achieve this by providing readable retail signage. At Sign Partners we have the expertise to design readable signage, considering size, font type and using contrasting colors.
Connect with your audience
To boost the sale of a product it’s important to connect with your audience; you want the customer to imagine being the owner of the item you are selling. Therefore you want to choose your vocabulary carefully, for example by using the phrase “you” or “your” in your content, you are personalizing the items for the buyer.
Determine the best location for your signs
Sign placement might seem straightforward, for example directional signs usually hang down from the ceiling and promotional signage will be placed at eye level. However keep in mind that “eye-level” is different for different people: kids, customers in wheelchairs, and people in cars have different sign height (and font size) requirements. Therefore it’s important to test signage positioning in order to determine the best location for your signs.
Signage for your Retail Store in Boca Raton, FL
The implementation of retail signage can make or break your in-store experience and affect your sales. Therefore, make sure to take the above tips into consideration and contact our sign experts at Sign Partners to discuss your retail signage needs. As your local sign company we are located in Boca Raton, serving South Florida including West Palm Beach, Boynton Beach, Delray Beach, Deerfield Beach, Fort Lauderdale and Miami.
Call Sign Partners at (561) 270-6919 or request a quote here!