Congratulations on launching your new business! One of the most important tasks for a new business is building your brand. To do this, you will need to educate your target audience about your product, which includes building awareness that your product exists, convincing consumers to try it, and ultimately, persuading consumers to become repeat purchasers. For the first part of this equation, building brand awareness, the following real life and digital tactics can help you showcase your brand to your target consumers:
If your business has a retail location, consumers have to successfully find it before they can patronize it. By adorning your storefront with a prominent, attractive, and easy-to-read sign, consumers can easily find your location, starting off your relationship with them on a positive note. Additionally, your sign will catch the attention of local passersby, who may also be drawn in to check out your new business. If you’re not sure what size or style sign you need, your first call should be to Sign Partners, one of South Florida’s premier sign companies. Sign Partners will come to your business, inspect your location, and provide a customized recommendation for your sign. We even have an in-house graphics design team that can create a logo for you to use across all your marketing touchpoints.
Create social media accounts on the platforms that your target customers frequent. Publish new posts at least once a week. While the content of some posts can be advertising, most of the posts should contain content that is adjacent to your line of business, but not an ad. If your posts are only ads, consumers will scroll by when your posts show up in their feeds. Some examples of adjacent content are:
· A hardware store offering information about DIY projects
· A doctor’s office offering health advice
· A spa offering beauty tips
To drive consumers to your posts, purchase ads on the platform. All of the major social media sites allow you to target your ads and offer a variety of features to make creating and managing your campaign relatively simple.
Even if your business is retail-focused, you still need an attractive and informative website. Consumers who see your signage or social media ads may visit your website to learn more about your products / services, hours, and pricing. Your website can contain much more information than this, but at a minimum, it should provide consumers with basic information about your business. Any logos or color schemes that you feature in your signage and social media should be carried through to your website as well.
These are only a few of the many marketing tactics that can raise your business’ brand awareness and build your brand. For all your signage needs, contact Sign Partners, located in Boca Raton and serving much of South Florida. We have created stunning signs for small businesses, healthcare centers, schools, international corporations and more.
Sign Partners is a licensed and insured sign company in South Florida, proudly serving West Palm Beach, Boynton Beach, Delray Beach, Deerfield Beach, Pompano Beach, Fort Lauderdale, Miami, and surrounding areas. Our experts specialize in bringing your business to life through branded visuals throughout your building and beyond.
Our experienced team can craft all your signs: lobby and office signs, ADA compliant signs, monument signs, illuminated signs, business signs, vehicle wraps, trade show displays, outdoor signs, interior signs, window graphics, vehicle lettering, decals, and custom street signs, using state-of-the-art technology.
Contact us today at 561-270-6919 for a free consultation and let us provide you with a superior sign buying experience.