Does your logo feel tired or dated? Maybe it was perfectly on-trend when you created it, but those trends have now passed. All organizations, from mom-and-pop shops to international corporations, need to periodically update their logos as design trends evolve. If you are embarking on a logo rejuvenation project, following are some tips to keep in mind:
- Has your product or service line changed since you created your current logo? If so, make sure your logo reflects your current line-up of products and services. For example, if you run a health center that used to cater to adults and now offers pediatric specialties as well, you will want your logo to reflect that you serve patients of all ages.
- Your logo should reflect your desired brand personality. If you run a financial company, your logo needs to reflect trust, intelligence, and wealth. In contrast, if you run a children’s clothing boutique, your logo can be more playful, whimsical, and fun.
- Do you want a logo update or an entirely new logo? Think about which, if any, elements of your existing logo you want to carry over to your new one. Is the font still current? Is it easy to read? Are the colors communicating the right message about your business? Are there graphical elements that should be added or deleted?
- Who is your target customer and does your logo appeal to them? This is especially important to consider if your customer base has shifted over time. Your logo needs to appeal to both your current customers as well as any additional customer bases that you are targeting.
Once you’ve addressed these strategic questions, the next step is to develop a list of where your logo will live, such as your signs, website, social media, and letterhead. At Sign Partners, our world-class design team will help you create your logo for your new sign, which can also be used for all your other logo needs. Our creative process starts with a face-to-face meeting to understand your business, customers, brand personality, and vision. We will work with you to brainstorm various possibilities for your new logo. Using state-of-the-art graphic design technology, we will mock up samples for you to review and test in focus groups if you would like. Once you are satisfied with the logo design, we will bring it to life in your signage – channel letter signs, monument signs, indoor signs – whatever your sign need is, we will make it happen.
Sign Partners is a licensed and insured sign company in South Florida, proudly serving West Palm Beach, Boynton Beach, Delray Beach, Deerfield Beach, Pompano Beach, Fort Lauderdale, Miami, and surrounding areas. Our experts specialize in bringing your business to life through branded visuals throughout your building and beyond.
Our experienced team can craft all your signs: lobby and office signs, ADA compliant signs, monument signs, illuminated signs, business signs, vehicle wraps, trade show displays, outdoor signs, interior signs, window graphics, vehicle lettering, decals, and custom street signs, using state-of-the-art technology.
Contact us today at 561-270-6919 for a free consultation and let us provide you with a superior sign buying experience.